WITH PARACHUTE KALPAVRIKSHA, MARICO IS BRINGING TECH, INNOVATION, AND EFFICIENCY TO FARMERS
The Parachute Kalpavriksha initiative helps farmers increase their yield by training them in all aspects of farm management, including nutrient, pest management, disease, and water management.
MARICO AIMS TO GIVE FARMING A BOOST THROUGH PARACHUTE KALPAVRIKSHA PROGRAMME
Marico is striving to make a measurable difference in the life of farmers through its flagship program “Parachute Kalpavriksha".
LENDING A HELPING HAND TO FARMERS
For R. Prabhu, a farmer who has nine acres of farm at Kodingam, a village located 25 km from Pollachi, there are several challenges in maintaining the farm.
MARICO SOWING MODERN PRACTICES IN COCONUT BREEDERS UNDER PARACHUTE KALPAVRIKSHA PROGRAMME
The coconut tree often called "Parachute Kalpavriksha", is very common in southern parts of the country. Focusing on these traditional coconut producing states, Marico Ltd, one of India’s leading Fast Moving Consumer Goods (FMCG) majors, has launched an initiative for the coconut breeders.
MARICO’S PARACHUTE KALPAVRIKSHA HELPS FARMERS TO INCREASE THEIR YIELD
Consumer goods company Marico works towards the upliftment of communities and to transform the lives of farmers in India. With an objective of supporting farmers beyond traditional agricultural practices, Marico trains them in the gamut of agricultural management.
TAMIL NADU: FARMERS REAP BENEFITS OF FARM PONDS DURING LOW RAINFALL
COIMBATORE: Unlike the rest of the district, Udumalpet did not receive heavy rainfall last year – just two spells of rainfall.
FARM PONDS PROVE SAVIOURS IN PARCHED POLLACHI
After feeling the pinch of buying water to save his trees for two years in a row, S Subramaniam, a farmer near Kinathukkadavu on the Coimbatore-Pollachi route consulted Marico Ltd, a private company that is spearheading water conservation initiatives in the Pollachi region, and constructed a farm pond for harvesting rainwater.