Privacy Policy

This website (hereinafter referred to as “website”) is owned and operated by Parachute Kalpavriksha Foundation, along with its affiliates (including but not limited to Marico Limited) (hereinafter referred to as “PKF”, or “Company” or “We”, or “Our” or “Us” along with its grammatical variations).

PKF takes your privacy seriously, understands its importance and therefore protecting our customer’s privacy is our top priority. We endeavour to prevent the misuse of any information shared by customer while shopping from this website.

The terms “You” or “Your” refer to the user or viewer of the website. The present Privacy Policy covers as to how PKF or anyone dealing one behalf of PKF shall collect, use, disclose, transfer and store the customer’s / users information.

Our Privacy Policy practices are consistent with the Information Technology (Amendment) Act, 2008 and adoption of amendments as and when notified subject to its applicability. Customer /users are advised to familiarize themselves with this Privacy Policy.

  • By clicking on the “I accept” button at the end of page containing the Terms of Use or by providing us Your Personal Information or by making use of the features provided by the Website, You hereby consent to the collection, storage, processing, disclosure and transfer of Your Information in accordance with the provisions of this Privacy Policy. Such consent shall be effective for the entire duration of Your relationship with PKF as a customer and until PKF retains records of Your personal information.
  • You acknowledge that You are providing Your Personal Information out of Your free will.
  • You have the option not to provide us the Personal Information sought to be collected. You will also have an option to withdraw Your consent at any point, provided such withdrawal of consent is intimated to us in writing at
  • If You do not provide us Your Personal Information or if You withdraw the consent at any point in time, We shall have the option not to fulfil the purposes for which the said Personal Information was sought and we may restrict You from using the Website.
  • We may update this Privacy Policy from time to time. There is a tab at the end of the Privacy Policy which indicates when the Privacy Policy was last updated.
  • When We update Our Privacy Policy, the next time You visit the Website, the Website will provide a message which will intimate You of the amendments to the Privacy Policy. You will be required to provide Your consent to the amendments before You proceed. If You do not agree to the amendments, please do not use the Website any further.
  • The kinds of information that We collect about You include Personal Information, Sensitive Personal Information and Non-Personal Information. Personal Information and Non-Personal Information are collectively referred to as “Information”.
  • Personal Information means information related to You or a combination of pieces of information that could be used to uniquely identify or contact You. Personal Information for the purposes of this Privacy Policy shall include, but not be limited to: Name, Birth Date, Email address, Contact number, address/location, Gender etc. While information such as date of birth in isolation may not be enough to uniquely identify You, a combination of full name and date of birth may be sufficient to do so.
  • Sensitive Personal Information means such personal information related to You consisting of following:
    1. Password;
    2. User details as provided at the time of registration or thereafter;
    3. Financial information such as Bank account or credit card or debit card or other payment instrument details;
    4. Call data records (call center);
    5. Physical, physiological and mental health condition;
    6. Sexual orientation;
    7. Medical records and history;
    8. Biometric information;
    9. Any detail relating to the above personal information categories as provided to PKF for providing service; and
    10. Any of the information received under above personal information categories by PKF for processing, stored or processed under lawful contract or otherwise.
  • We may also collect information other than Personal Information from You through the Website when You visit and /or use the Website. Such information may be stored in server logs. Such Non-Personal Information would not assist us to identify You personally. Such Non-Personal Information may include Your usage details such as time, frequency, duration and pattern of use, features used and the amount of storage used, Master and transaction data and other data stored in Your user account, Internet Protocol address, browser type, browser language, referring URL, files accessed, errors generated, time zone, operating system and other visitor details collected in Our log files.
  • The methods by which We collect Your Information include but are not limited to the following:
    1. When You register on Our Website,
    2. When You provide Your Information to us,
    3. When You access the Website,
    4. By use of cookies (discussed below).
    5. When You agree to donate using the Website
  • We (and third party service providers acting on our behalf) may use cookies and other tools (such as web analytic tools, pixel tags, web beacon, javascript etc) to automatically collect information about You when You use this Website, subject to the terms of this Privacy Policy and applicable data laws and regulations.
  • We may receive personal information about you from other legitimate sources, including information from commercially available sources, such as public databases and data aggregators, and information from third parties.

We collect Your Information for various purposes, including the following collectively referred to as “Purpose(s)”:

  1. to process the payment for the order/donation request placed by You, fulfil Your order/donation request, sending You information and promotional codes and notifying You about any offer, updates or new service.
  2. to offer You an opportunity to take part in competitions or promotions
  3. to respond to Your inquiries;
  4. to personalize Your experience on the Website;
  5. to help You address Your problems incurred on the Website including addressing any technical problems;
  6. for proper administering of the Website;
  7. to improve the services, content and advertising on the Website;
  8. to protect the integrity of the Website;
  9. to enforce the terms of use, and otherwise lawfully manage our business.
  10. to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law.
  11. to conduct internal reviews and data analysis for the Website (e.g., to determine the number of visitors to specific pages within the Website);
  12. to conduct analytical studies on various aspects including user behaviour, user preferences etc.
  13. to collect information about the device you are using to view the Website, such as Your IP address or the type of Internet browser or operating system You are using, and link this to your personal information so as to ensure that the Website presents best web experience.
  14. to make disclosures as may be required under applicable law.
  • We may exchange, transfer, share, part with all or any of Your Information with Our affiliates / agents / third party service providers / partners / banks and financial institutions for the Purposes specified under this Privacy Policy or as may be required by applicable law or in case of sale, acquisition, merger or bankruptcy involving PKF.
  • We may allow third parties to display advertising on the Website. Some of these third parties may recognize your device through cookies or other technologies each time they send you an online advertisement. This enables them to understand where You, or others who are using your computer saw their advertisement and to deliver ads that they believe are of interest to You.
  • You may also disclose your own personal information on interactive services such as message boards, product reviews, question-and-answer pages, profile pages, and social network features offered by us or by third parties. Information you post or disclose through such interactive services may be available to the general public. Please exercise caution when deciding whether to disclose your personal information, location, or similar information via this website.
  • You acknowledge that it is adequate that when PKF transfers Your Information to any other entity, PKF will place contractual obligations on the transferee which will oblige the transferee to adhere to the provisions of this Privacy Policy
  • The security of Your Personal Information is important to us. We have adopted reasonable security practices and procedure to ensure that the Personal Information (protected health information) collected is secure. We restrict access to Your Personal Information to Our and Our affiliates’ employees, agents, third party service providers, partners, and agencies who need to know such Personal Information in relation to the Purposes as specified above in this Privacy Policy and provided that such entities agree to abide by this Privacy Policy.
  • While We will endeavour to take all reasonable and appropriate steps to keep secure any information which We hold about You and prevent unauthorized access, You acknowledge that the internet is not 100% secure and that We cannot provide any absolute assurance regarding the security of Your Personal Information. We will not be liable in any way in relation to any breach of security or unintended loss or disclosure of information caused by Us in relation to Your Personal Information.

We may store temporary or permanent ‘cookies’ on Your computer. A cookie is a small piece of data that is sent to Your browser from a web server and stored on Your computer’s hard drive. A cookie cannot read data off Your hard disk or read cookie files created by other sites. Once You close Your browser, the cookie simply terminates. For instance, by setting a cookie on Your browser, You would not have to log in a password more than once, thereby saving time while on the Websites. You can choose whether to accept cookies by changing the settings of Your browser. You can reset Your browser to refuse all cookies or allow Your browser to show You when a cookie is being sent. If You reject the cookies on the websites, You may still be able to use the Websites, but it shall be limited to certain minimal functionality. The only drawback to this is that You may be limited only to some areas of the Websites or limited to certain functions of the Websites. Some of Our business partners may use cookies on the Websites. Please note that We have no access to or control over such cookies. PKF and its business partners may use cookies to better personalize the content, banners, and promotions that You see on the Websites.


The Websites may contain links to other third party sites. The third party sites are not under the control of PKF. Please note that PKF is not responsible for the privacy practices of such third party sites. PKF encourages You to be aware when You leave the Websites and to read the privacy policies of each and every third party site that collects personal information. If You decide to access any of the third-party sites linked to the Websites, You do this entirely at Your own risk. Any links to any partner of the Websites is the responsibility of the linking party, and PKF shall not be responsible for notification of any change in name or location of any information on the Websites.


All personal information must be accurate, complete, and relevant for the Purposes of this Privacy Policy and necessary only to facilitate those Purposes. Your access to and use of this website and its contents is subject to the terms of use, this Privacy Policy, and all applicable laws. By accessing and using this website You accept and agree to these without any limitation or qualification.

If Your Personal Information changes, or if You need to update or correct Your Personal Information, You may send updates and corrections to us at and We will take all reasonable efforts to incorporate the changes within a reasonable period of time. If Your Personal Information is stored as part of Your profile on the Website, You can update Your profile on the profile pages of the Websites.


We have appointed a Grievance Officer to address any concerns or grievances that You may have regarding the processing of Your Personal Information. If You have any such grievances, please write to Our Grievance Officer Mr. Mayuresh Purandare at or contact on 022 6648 2111 [from: 9:30 AM to 5:30 PM from Monday to Friday except Public, National & Festival Holidays] and Our officer will attempt to resolve Your issues in a timely manner.

PKF reserves the right, in its sole discretion, to change, modify, add or delete portions of the terms of this Privacy Policy at any time.